YouTube Monetization Policy Update 2023 – What Content Creators Need To Know About The New YouTube Policy 2023
We’ve been hard at work evolving and expanding the YouTube Partner Program (YPP). Starting in early 2023, updates to YPP will open up access to partnership for more creators and give them more ways to make money with Shorts, including revenue sharing on ads. Learn all the details on this page.
What’s new With Youtube Monetization Policy 2023
Here’s a quick overview of what’s new – keep in mind that some features are launching in select markets before others. Click on each new feature set to learn more, and read about how we’re expanding eligibility thresholds below:
- Earn money with YouTube Shorts
- Monetize content with music
More opportunity for more creators
Today, YouTube offers 10 ways for creators to earn money on YouTube. While we’re adding to the ways you can earn with this announcement, we’re also introducing varying eligibility thresholds for YPP to open it up to even more creators. Starting next year, creators will be able to join YPP by either:
- Getting 1,000 subscribers with 4,000 valid public watch hours in the last 12 months, or
- Getting 1,000 subscribers with 10 million valid public Shorts views in the last 90 days.
In addition to the above, we’re introducing lower eligibility thresholds for YPP creators to access Fan Funding even earlier (such as Super Thanks, Super Chat, Super Stickers, and channel memberships). These new eligibility thresholds for Fan Funding will apply to long-form video, live stream, and Shorts content. More info to come in 2023!
Become eligible for YPP with Shorts
We’re excited to announce a YPP eligibility threshold for Shorts creators. Starting in early 2023, creators can become eligible for YPP by gaining 1,000 subscribers with 10 million valid public Shorts views in the last 90 days. Once in the program, partners get access to all the features and benefits that YPP has to offer, including ads on long-form videos. However, on the eligibility requirement, keep in mind that the public views for Shorts in the Shorts Feed won’t count towards the 4,000 public watch hours eligibility threshold.
Ad revenue with Shorts
Also starting in early 2023, all new and existing creators in YPP will become eligible for revenue sharing on ads that are viewed between videos in the Shorts Feed. Each month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. For the overall amount allocated to creators, the revenue share will be 45%, no matter if they use music in their Shorts. This revenue will be distributed based on the number of views their Shorts get in each country. Learn more about what revenue sharing is on YouTube.
When Shorts revenue sharing begins in early 2023, it will replace the YouTube Shorts Fund. We expect the majority of Shorts Fund recipients to earn more under this new model. Revenue sharing on Shorts is another way for creators to make money on YouTube, in addition to other revenue streams like ads on long-form videos, Fan Funding, and merch.
Super Thanks on Shorts
Even sooner, starting Fall 2022, we’re making Super Thanks available on Shorts for a limited group of creators and plan to expand access in the first half of 2023. At the same time, we’ll start bringing brands and Shorts creators together as part of YouTube BrandConnect.